Julien Coustaury - How to raise your first VC round

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Summary

In this conversation, Albi Zhulali interviews Julien Coustaury, managing partner at Fil Rouge Capital, discussing his transition from operator to investor, the investment philosophy of Fil Rouge, and the unique challenges and opportunities in the venture capital landscape, particularly in Central and Eastern Europe. Julien shares insights on the importance of chemistry with founders, the significance of transparency post-investment, and the common mistakes founders make when approaching VCs. He emphasizes the need for energy and a well-prepared pitch while also addressing the evolving space industry and the types of companies Fil Rouge invests in.

Chapters

00:00 Introduction
00:35 Transitioning from Operator to Investor
03:36 Investment philosophy of Fil Rouge
09:26 Understanding tiered VC labels
13:21 The value beyond capital
19:19 Sourcing deals and building relationships
23:20 Opportunities in Central and Eastern Europe
26:36 The importance of Due Diligence
27:13 Common mistakes by early stage founders
29:35 Expectations from founders post-investment
32:54 Investment strategies and check sizes
35:30 Portfolio performance and exits
39:09 Challenges for European Space Tech
42:09 Investment focus and industry understanding
44:24 Preparing for a pitch to investors

Takeaways

  • Julien transitioned from telecom to venture capital for a new challenge.
  • Fil Rouge's investment philosophy focuses on local talent with global potential.
  • Tier labels in VC can be misleading and subjective.
  • Chemistry with founders is crucial for successful partnerships.
  • Speed in decision-making is a key differentiator for Fil Rouge.
  • Founders should prioritize transparency with their investors.
  • Common mistakes include focusing too much on valuation negotiations.
  • Energy and a strong pitch deck are essential for attracting investors.
  • Fil Rouge invests in industries they understand, primarily B2B SaaS.
  • The space industry presents unique challenges due to high capital requirements.

About the guest

Julien Coustaury
Julien has over 20 years of experience in manufacturing and services, much of it at the CEO level. He has worked in more than 80 countries across five continents and participated in over $1.7bn of purchase, sale, and financing transactions. He is no stranger to starting things: in his

About the host

Albi Zhulali
Albi Zhulali is an Albanian technology entrepreneur. He is the founder and CEO of EU Presence, a platform that makes non-EU businesses achieve regulatory and operational compliance within the European Union.

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